Transportation Demand Management

Transportation Demand Management (TDM) strives to reduce the demand for roadway systems (and the need for roadway expansions) by influencing travel behavior and decision-making.

Communications and Outreach Plan

This project will use engagement and market research to create a regional TDM brand and provide strategic communications to amplify GVMC’s 2023 TDM Plan, educating the community on the region’s alternative modes of transportation.

Project Deliverables

  • Stakeholder Engagement Strategy

  • Market Research and Focus Groups

  • Communications Audit

  • Unified Regional TDM Brand Development

  • Message Development

  • Campaign Development

  • Digital Strategy Development

  • Community Outreach Strategy

  • Final Report Development

  • Stakeholder Presentation Buy-in

Project Timeline

Supporting Documents

  • Coming soon

 
 

Regional TDM Plan

In 2023, GVMC developed its first TDM Plan for the region based on a collaborative process that involved discussions with employers, transportation agencies, and communities. The plan includes a set of recommendations for ways to unify existing and new TDM programs across the region; integrate TDM into transportation and land use decision-making; build resources and relationships with employer partners; and generally help people who live and work in the region get around without a car.

Regional TDM Plan
 

Supporting Documents

Existing Conditions Report

TDM Peer Review Memo

Vision, Objectives, and Key Results



For questions about the TDM Program, please email Clover Brown, Transportation Planner.

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